Real estate is the best business in the world, offering unlimited income, the opportunity to own your own business, be your own boss and get in control of your life.

This exposé, written by two top industry insiders operating one of the most successful training programs in America today, reveals the myths, takes away the mystery and explains in three simple steps how to become a highly successful entrepreneur in the nation’s largest professional trade organization.

Obtaining a real estate license guarantees nothing. It is merely a foundation. That technical information must be coupled with a business education in order to become truly successful.

This book combined with our training programs are for those who are committed and coachable, driven to reach their true potential and sick and tired of dead-end jobs, bad investments and poor advice.

People were designed to be successful. The Business School for Real Estate Pros is where people excel, businesses flourish and success becomes normal.

Business is not about memorizing right answers. It is about keeping up with change.

Free Excerpt

Introduction

The educational system as a whole in this country has failed miserably. If I were grading it I would have to give it an F.

The real estate schools do no more to prepare real estate agents for real estate than formal education does to prepare people for life.

The licensing process is simple. All one has to do is pass the state licensing exam. Unfortunately, the exam was created by employees who have never listed or sold any real estate and therefore have no knowledge of what agents really need to know. I have never had a buyer ask me how many feet are in an acre or how many cubic yards of concrete are in a driveway and those questions (and the answers) never made me any money. They are, however, on the state licensing exam.

There are two parts to learning

Agents are forced to memorize irrelevant answers to this and many other obscure facts in order to demonstrate their “competency” to governmental licensing entities. In the eyes of most real estate commissions, one is deemed “competent” when he or she has passed the state exam.

Unfortunately, they enter the business unprepared. They have mastered the technical side of the business, but have no skills in the practical side. Sitting indoors memorizing answers will get someone through the state licensing exam but it will not prepare anyone for the business.

This book is an expose′ about the real estate business.

It was written by insiders: two brokers who have many years of success and experience in the varied aspects of real estate. They have had experience as listing brokers representing sellers; as buyer’s brokers representing buyers; as managers, having managed the largest branch office for the largest real estate brokerage company in the city; as investors, who have bought and sold many properties and have a sizable real estate portfolio; and as educators, whose real estate education company has trained tens of thousands of agents. The real estate education company, the Austin Institute of Real Estate, has a 70% market share and a proprietary training program no other real estate school offers. The Austin Institute of Real Estate is located in Austin, Texas and is known locally as “The Business School for Real Estate Pros™.”

We are the brokers who have witnessed the pain, frustration and aggravation of people who have failed in the business. It pains us to see intelligent, articulate, kind, generous people spend so much time, effort and money to obtain their license only to leave the business a short time later.

We never knew why the attrition was so high until we bought a real estate school. After we acquired it we saw the business from the education side. We saw what we had never seen before.

From this new perspective, we saw that the real estate licensing exams have very little to do with real world real estate. The exams were created, for the most part, by people who have never been successful in real estate and have little, if any, knowledge of what agents really need to know to be successful.

The real estate schools fulfill their function well, which is to prepare students for the licensing exam.

Obtaining the real estate license guarantees nothing. It is merely the entry fee an agent pays to get into the game. It gets the agent on to the field, but it does not give them the skills they need to compete.

That’s why most people fail. They think, with good reason, that if they get their license, that is all they need.

This book was written because the real estate business is the best business in the world; it is fulfilling, rewarding and very, very lucrative.

It is also, with the right education, very simple.

It is also relatively easy. It requires no special degree or years of formal education. Anyone who is committed enough and follows the three steps can do it.

Obtaining the license is just step one of the Three Step Success System we have developed.

Step One is obtaining the license

Step Two is building the business.

Step Three is investing the profits into real estate.

We hated seeing people fail, especially when we know how to be successful in this business. That’s why we wrote this book and created all the seminars that accompany it.

Whether you are considering getting into real estate, have just entered the business or have been in it awhile and want to make more money and work less hours, this book and the Business Blueprint will show you how to design and build a business that works…so you don’t have to.

This book is about making money and converting that income into a passive income stream that flows in to you whether you work or not.

It is also about life after getting money handled.

Have you ever thought that there might be more to your life than just making money?

Our belief is that everyone arrived on earth with a special gift; something valuable to give to their fellow human beings. However, many people never realize their gift as they get caught up in “earning a living” rather than doing what they are supposed to be doing.

We provide these tools in hopes you will get out of the struggle of earning a living and go out and fulfill your life’s purpose. The world needs you and your gift.